Why buy ethical clothing?

The main reason is people. If you buy ethical clothing you help people. And if you buy ethical clothing you help the world that all of us lovely people live in. You care about climate change and about women’s equality, you want fair workplaces that fight discrimination. You fight against racism and violence and wastefulness every day. Yet…you put on your favourite jeans and sweater this morning without thinking about who made them and whether they are ethical. You probably don’t want to think about the not so ethical working conditions that they were made in because you don’t know how to help. : /

Ethical clothing makes positive change

But you do want to help right? That’s just the sort of person you are. ; ) Luckily it has become easy to make ethical fashion choices. There are many reasons to buy ethical clothing. Stop for a second and think about how your wardrobe is just one part of a HUGE industry. The global textile and garment industry reached a turnover of $3 trillion in 2011 and currently employs over 75 million people. With ethical choices you can make your wardrobe one in a billion (or 7.6 billion!). You can have a wardrobe that creates positive change AND look great.

That’s right folks, we’re telling you that you can make a difference by shopping. Buying ethical clothing is a simple way to make a big difference. Every piece of clothing you own has an impact. You can make choices that help solve problems rather than add to them. And you don’t have to compromise on style or affordability.

You can’t control everyone (although you wish you could…hello person on the bus taking up two seats) but at least you can start with yourself.

Your ethical clothing can be part of the solution

There are 7 billion people worldwide. That’s a lot of clothing. So most of our clothing is produced for very low cost in developing countries. The factories use chemicals and mass produced materials that destroy the environment. Garment workers are often low paid and work in horrific conditions. Many factories use forced child labour to keep costs down and meet demand. It probably won’t surprise you to hear that labour practices disproportionately target women and children adding to global inequality. This means that women and children miss out on education, fair wages and representation. And the inequality continues! Time to break the cycle don’t you think?

Most fast fashion uses insecticides and chemicals to get to a finished piece of clothing. This means terrible environmental consequences for farm land, water supply and farm workers. Plus…we’re super careful about what we eat buuuut… we don’t often think about what we wear. Your skin is your largest organ @_@ and can easily absorb chemicals from the fabrics you put on every day.

Cheap clothing is so tempting, believe us WE KNOW. But fast fashion means that in France the average person has four times more clothes than in 1980 and The Danish Fashion Institute found that the fashion industry is the second most polluting industry in the world after the petrol industry! The UK alone sends more than 1 million tonnes of clothing to landfill each year. In the US only 25% of clothing is recycled.

It's not hard to buy ethically

Mae Sue chooses brands that are transparent throughout the manufacturing process. We choose brands who minimise environmental issues and use the very best quality organic materials. All of the ethical brands available on Mae Sue make a big difference to development and poverty. Most of our ethical brands use small businesses in developing countries or local businesses to manufacture their clothing. By supporting ethical brands you help lift people out of poverty, minimise environmental damage and maintain skilled industries. Not bad : )

Phew, that was intense…and you started with just wanting to buy the perfect t-shirt. That’s why we’re here, we’re the BFF that keeps you company through the intense part and then takes you shopping…ethical shopping. We’ve got your back. Literally.

Written by Emma Jeffery of Wonkypeach.com

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