Dedicated is a Swedish streetwear eco brand. They are one of the only streetwear brands that produce sustainable and fair trade clothing. Dedicated has created a young urban style that is also sustainable and ethical, which is a rare and impressive combination in the fashion world. Dedicated is known for their t-shirts with funny prints, nicely cut shirts for men and women and cool statement sweaters. The brand also collaborates with various artists who create unique graphic prints for their collection.
Dedicated: "Having seen the devastating effects of the conventional clothing industry it is clear we need a positive alternative. This industry is the second largest pollutant in the world, and the working conditions are sadly infamous, both in the cotton fields and at the factories."
"Our vision is to be the positive alternative, to always use the most sustainable fabrics and to secure decent working conditions for both farmers and workers. We make sure these are not just empty words by working with some of the toughest certifications in the industry.”
One of the most important materials used by Dedicated is fair trade and organic cotton. Fair trade and organic cotton is produced in a sustainable manner. The cotton farmers are actually going back to the old way in which cotton was produced. This means that the production is more in touch with nature and has a much smaller effect on the environment.
All ecological materials used by Dedicated are certified with the Fairtrade and GOTS certificates. These organizations ensure that a fair share of the money paid for the clothing ends up with the farmer, instead of making greedy shareholders even richer. All of Dedicated's clothing is produced in China and India.
Sustainable fashion /// Organic cotton /// Eco brand